Birmingham International Fashion Show（Moda）is the center of British fashion. It has been held since 2002. It is one of the oldest fashion trade shows in the UK, integrating creativity, collaboration and trade. It is also the fashion destination for the UK's largest home, gift and fashion market.

  Held twice a year as the new fashion destination for Spring Fair and Autumn Fair, Moda is the definitive hub for the fashion community to connect, trade and share ideas. The integration of Moda into the Spring Fair creates an enticing and unmissable opportunity for sellers to showcase and buyers to access the latest collections, trends and innovations, over four days of trade, networking, insights and more. Now, as an integral part of the Spring Fair, buyers can browse a range of fashion, footwear, gifts, greetings and homewares at the iconic Birmingham NEC, not only in the fashion sector, but across the entire lifestyle sector.

  Moda consists of 4 main departments: Apparel, Footwear, Fashion Accessories and Jewelry Watches, providing you with a cutting-edge experience of the latest trends, new designers and the must-have looks of the season. It spans two showrooms, each with designated areas showcasing the latest styles. The integration of Moda into both the Spring and Fall shows creates a compelling and unmissable opportunity for buyers to see the latest collections, trends and innovations; not only in fashion, but in the entire lifestyle sector.

Why exhibit?

  Moda provides the perfect platform to place orders and meet buyers who are looking for the next best-selling item. As an integral part of the Spring Fair and Fall Fair, Moda provides more opportunities to reach more buyers and expand your customer base.

  In addition to physical space at the show, Moda offers a 365 digital marketing platform designed to get your brand in front of the retailers that matter most to your business. In addition to a custom profile on the Moda website, we offer a variety of custom digital packages designed to increase your brand visibility.

  Our content-first approach aims to attract more key buyers to our shows. In addition, our trend insights and retail updates will equip you with the knowledge to run your business at its best.

  In addition to 12 spellbinding fashion shows over four days, the Inspiring Retail Stage, located within the Moda destination, also featured a number of outstanding guest speakers. Dame Zandra Rhodes shared her extraordinary journey, covering topics such as design, leadership and innovation. ESG pioneer Paul Wright, known for his work with brands such as ASDA, Chanel and Ralph Lauren, revealed the latest groundbreaking resources and eco-creativity in the industry. And Ginny Mayor of TikTok Shop dispelled some of the misconceptions about the platform and revealed its true power for business. We are delighted to have hosted another successful showcase at the Spring Fashion Fair, with many positive experiences and feedback from exhibitors and visitors alike. As the prolific wholesale trade magazine Drapers pointed out, "There is no better show than Birmingham Fashion Fair".